Turntable FM is our office DJ set up

By: | Topic: Music, Soap | Comment »

If you’re looking for a sweet setup for music in your office check out the Turntable FM. It lets up to 5 people DJ at once, multiple people can hangout and listen.

If your staff are too busy to DJ (c’mon!) just set it to one of their rooms – music for coding is one of our faves.

Radio Head is poppin' off


Australians in digital the USA via SXSW

By: | Topic: Digital Agencies, Soap, Software, Startups, Tech | Comment »

An interesting report about Australians breaking into the US market in tech. It’s generally critical of the Australian governments support of local tech industries. There is support via AusTrade for Aussie businesses to enter the US market but the report suggests we should be building our own Silicon Valley in in Australia. But should we really be competing with the US in that respect, or just get better at leveraging it through partenerships..?

The report should at least check out Atlassian for Aussie tech successes, they are completely home grown and had huge success globally. They’ve won awards but I wonder whether AusTrade helped them get there..?

My ugly mug is around 9:30


ASUS Motherboard Mayhem

By: | Topic: Games, Nick's Portfolio, Soap | Comment »

ASUS in Taipei were hooked on Autobot Stronghold so we built a special tower defence game just for them. Gamers have to defend the smokin’ ASUS P7P55D against a horde of evil hackers known as Chaos… Very nerdy & a very good game.

ASUS Motherboard Mayhem

Motherboard Mayhem in Game Play

Play Motherboard Mayhem here


Optus Built for Business

By: | Topic: Nick's Portfolio, Soap | Comment »

Telco sites can be tough to navigate. Even fundamentals like purchase can get lost in leagues of content. Selling to businesses is simple on this Optus site. 1 month after launch sales went up some ridiculous amount like 3000%.

Optus Built for Business: builtforbusiness.com.au

Optus Built for Business Home

Check out the site here


LG Autobot Stronghold hits 10 million

By: | Topic: Games, Nick's Portfolio, Soap | 1 Comment »

Neat cooperation between LG and Transformers II Revenge of the Fallen led to this cool tower defence game. 5 Million plays after only 7 weeks in the wild and still holding a steady 100,000 + plays per day. But wait! The hottest stat on this game is engagement, users are hanging out with LG and the Autobots for an average of 13 minutes per visit. In terms of engagement, how does ROI compare for a game like this with say a TVC..?

Autobot Stronghold Home

Autobot Stronghold Home

Eat your heart out Adnews who thought the game was ‘Slow to load’ amongst other critisicms. The crew over at the  Transformers wiki find the game “insanely addictive”.

Autobot Gameplay

Autobot Gameplay

Three months after the game went live, users started recording their own game play and posting Autbot Stonghold videos like this one:

Bloggers are posting about the game, one in Singapore and another in Brazil.

The Australian Whirlpool forum (Australian Internet and Tech)  ran hot with posts about the game.

The awesome stats got it nominated for an ADMA

Play Autobot Stronghold here


FOXTEL’s full screen video homepage

By: | Topic: Nick's Portfolio, Soap | Comment »

FOXTEL launched its new site earlier this year. It’s full screen video – which makes perfect sense for a broadcast company… It’s moving very well, content on the homepage is refreshed regularly so both subscribers and prospective subscribers have good reason to keep coming back for what’s on Australia’s largest pay TV station.

FOXTEL Homepage

FOXTEL Homepage

October 2008 and FOXTEL provide more options for their subscribers via FOXTEL Download. Through a proprietary player, users can view a selection of FOXTEL content on their computer.

FOXTEL Download

FOXTEL Download

Checkout the foxtel site here


FOXTEL Electronic Programming Guide

By: | Topic: Apps, Nick's Portfolio, Soap | Tags: | Comment »

Since 2007 we’ve released two major rebuilds of the FOXTEL Electronic Programming Guide, a full Flash application that allows users to remote book to their set top boxes from computer or phone.

Check out the live EPG here.


Marvel Games, Hulk and Iron Man

By: | Topic: Games, Nick's Portfolio, Soap | Comment »

Over three months we developed and released a series of games for Marvel. Their first foray into online games.

Hulk Central Smashdown

Hulk Central Smashdown Home

Hulk Central Smashdown Gameplay. Go here to play the game.

Hulk Central Smashdown Game Play

Hulk Bad Altitude

Hulk Bad Altitude Home

Play Hulk Bad Altitude here.

Hulk Bad Altitude Game Play

Iron Man Armory Assault

Iron Man Armory Assault Intro

Iron Man Armory Assault Game Play. Check out the game on the Marvel site.

Iron Man Armory Assault Game Play

Iron Man Flight Test

Iron Man Flight Test Intro

Iron Man Flight Test Game Play. We’ve since done a Flight Test 2, but FT1 is still available to play.

Iron Man Flight Test Game Play


Cornetto’s No Boring Bits with Terry ‘Chop Chop’

By: | Topic: Games, Nick's Portfolio, Soap | Comment »

One of my earlier projects at Soap was to bring this site and media up to launch while other crew were on leave. More about the site is at Soap home base.

Cornetto No Boring Bits with Terry Chop Chop


Rexona Ricky’s Million Ball Mission

By: | Topic: Games, Nick's Portfolio, Soap | Comment »

My first project at Soap with this awesome campaign that saw Rexona give away 1 million balls to schools charities & sports fanatics across Australia. Solid co-operation between al agencies involved lead to some very encouraging results for Rexona.

Rickys Million Ball Mission Loader

Filming Australias Cricket Captain Ricky Ponting pretending to cop one where it hurts in a green screen studio for the sites games was definitely a highlight.

Rexona Ricky's Million Ball Mission Cricket Game

An archived version of the site with all the games is available here.


FOX International Meet Dave the movie

By: | Topic: Games, Nick's Portfolio, Soap | Comment »

One of our earlier green screen tests from our studio, a very cool little project. Great little cleaners on the landing page of the site which has three games, one of which has to be the sweetest pinball game around. Even managed to squeeze some snot jokes in.

Meet Dave Home Page

And the hottest pinball game EVER! Translated into 15 languages – oh yes.

Meet Dave Pinball Game

Play Meet Dave Pinball here.